AI is now the first answer for millions of product searches. If your brand isn't being cited, you're invisible before the click ever happens.
Google still matters. But AI Overviews, ChatGPT, and Perplexity are answering product questions before your customer ever sees a search result. 16% of eCommerce searches now trigger an AI Overview — and 80% of the brands cited in those answers don't rank in the top organic results. Your rankings aren't protecting you anymore.
The operators who figure this out early capture something real: brands cited in AI Overviews earn 35% more organic clicks and 91% more paid clicks. The ones who don't find out when the traffic numbers stop making sense. By then someone else owns the answer.
I work with eCommerce operators who are done paying agencies to rebrand their existing SEO package as GEO. You're already running paid and organic. You understand search. You want someone who actually does the work, knows eCommerce from the inside, and can tell you exactly where you stand in AI search and what to fix.
Brian Shepherd
I've spent years managing eCommerce operations — search, product feeds, site architecture, conversion. I understand how these businesses actually run, not just how they market.
GEO isn't a service I added. It's where my background in eCommerce search and my obsession with where AI is taking discovery converge. I work with a small number of operators at a time so the work stays hands-on and the findings stay useful.
The GEO Audit is a full diagnostic of how your brand appears — or doesn't — in AI search. You get a written report with a clear priority stack: what's broken, what it's costing you, and what to fix first. No retainer required to start.
Seven areas examined: